RubiBrands Raises $23 Million in Seed Round

The Seed round was led by JAM Fund, Atempo Growth, D4 Ventures, Esas Ventures, Alarko Ventures and angel investors from Softbank, Lazada and Merama.

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Who Are We?

RubiBrands is a Hyper-Growth Marketplaces Focused E-Commerce Brands Investment Company

RubiBrands is the first e-commerce roll-up company to launch out of Istanbul, Turkey, and it focuses on acquiring predominantly Amazon brands sourced from CEEMEA (Central Eastern Europe, Middle East and Africa).


 

RubiBrands challenges the tradional roll-up playbook:

  • Using Turkey as a central logistics hub, we overcome margin-eroding Asian supply chain problems, 
  • We accelerate our brands, transforming them into global brands via focusing our channel growth on Amazon and beyond, in the hyper-growth marketplaces, 
  • We invest in larger, more established and highly profitable brands and partner up with their founders. 

 

Investors

When a brand reaches a certain turnover in the marketplaces, it reaches a volume that its founders cannot grow by managing it as a side business. They need larger investments and teams competent in areas such as cash management, finance and accounting and tax processes, supply chain and logistics processes, personnel management, sales, product management and marketing, to sustain the growth. This is a scale that most brand owners cannot deliver alone.

At RubiBrands, our team of experts and investment capacity help the brand owners accelerate their business much faster, enabling them to enjoy the fruits of their efforts sooner.

RubiBrands

Scaling up and competing at global level requires world-class expertise

That’s where we come into the picture:
What Do We Look for While Selecting the Brands to Invest Into?
What Do We Look for While Selecting the Brands to Invest Into?
We invest very selectively and through a standardized process: We invest very selectively and through a standardized process:
1000s

We are constantly reviewing opportunities.

100s

Candidate brands enter the longlist.

Next, our team collects and evaluates more information on these brands.
10s

Only a select few enter the shortlist for due diligence.

At this stage a more detailed financial review is completed.
Investment Committee

The investment committee makes the final decision

  • Target A
  • Target B
  • Target C

Only the succesful and prominent brands that meet our financial criteria will qualify for the investment.

All these processes are completed within 6-10 weeks.
Your Options
Time to Decide the Future of Your Brand
You have 2 options:
  • 01 Partner with us
  • 02 Sell 100% of your brand to us
What does partnering with us mean for you financially?
What does partnering with us mean for you financially?
  • Stay as partner, with a lucrative exit today
  • You continue to benefit financially and be part of the success of your brand
  • Or exit completely
Your Options
Time to Decide the Future of Your Brand
You have 2 options:
  • 01 Partner with us
  • 02 Sell 100% of your brand to us
What does partnering with us mean for you financially?
What does partnering with us mean for you financially?
  • Stay as partner, with a lucrative exit today
  • You continue to benefit financially and be part of the success of your brand
  • Or exit completely
Become a Global Brand with RubiBrands
Contact Us